︎ Chung Ju-young Start-up Competition Identity
Chung Ju-young Start-up Competition is a practical support program to discover and support start-up companies that start new challenges.
In order to express the entrepreneurial spirit of Asan Chung Ju-young the founder of Hyundai and inherit the sense of rise given by the previous logo, we designed a logo that simplified a person who challenges toward higher.
Design other than logo was provided just as a guide images only.
정주영 창업경진대회는 전국에 기업가정신과 창업문화를 확산하고, 새로운 도전을 시작하는 스타트업을 발굴 및 지원하기 위한 창업지원 프로그램입니다.
Chung Ju-young Start-up Competition is a practical support program to discover and support start-up companies that start new challenges.
In order to express the entrepreneurial spirit of Asan Chung Ju-young the founder of Hyundai and inherit the sense of rise given by the previous logo, we designed a logo that simplified a person who challenges toward higher.
Design other than logo was provided just as a guide images only.
정주영 창업경진대회는 전국에 기업가정신과 창업문화를 확산하고, 새로운 도전을 시작하는 스타트업을 발굴 및 지원하기 위한 창업지원 프로그램입니다.
기존 로고가 주는 상승감을 계승하면서 아산 정주영 창업가의 기업가 정신을 담기 위해, 더 높은 곳을 향해 도전하는 사람을 형상화한 심볼을 디자인했습니다.
로고 외 디자인은 가이드로만 제공되었습니다.
︎︎︎ Client : Asan Foundation
︎︎︎ PM : abocado
︎ Commercial, Branding, Graphic.
︎︎︎ PM : abocado
︎ Commercial, Branding, Graphic.
︎ Jan 2021
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